Fix crawl and indexation first
Before rewriting pages, confirm search engines can discover and index the right URLs. Robots, sitemap, canonical tags, noindex rules, and broken internal links are the first pass.
- Submit an XML sitemap.
- Keep private app routes noindex.
- Repair links that point to missing pages or empty anchors.
Strengthen page understanding
Use clear titles, descriptions, headings, schema where appropriate, and internal links that describe why the destination matters.
| Area | Fix |
|---|---|
| Metadata | Unique title and description for every indexable page |
| Internal links | Use descriptive anchors instead of generic dead links |
| Structured data | Add only accurate schema that matches visible content |
Measure after every release
A technical checklist should end with validation: build, crawl, inspect generated files, and check live routes after deployment.