BrandWatch Brand Guidelines.

Primary Logo

For use on light backgrounds

Dark Mode Logo

For use on dark backgrounds

Geist Sans

Aa

Brand visibility, clarified.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Geist Mono

Aa

rank: #3 · query: "NYC plumber"

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Clear

We explain complex SEO data in plain language. No jargon, no vague claims — every sentence should be immediately understandable to a business owner, not just an SEO expert.

Confident

We back our statements with data. BrandWatch speaks with authority because we've run 150M+ scans. We don't hedge unnecessarily — we say what we mean.

Data-driven

Numbers anchor every claim we make. We prefer "rank #4 for 'NYC plumber'" over "near the top". Specificity builds trust and demonstrates the depth of what we do.

• Use the full name "BrandWatch" on first mention in any document (one word, no space)
• Maintain clear space around the logo equal to the height of the "B" letterform
• Use the Primary logo on light backgrounds and the Dark Mode logo on dark backgrounds
• Use sky blue (#0EA5E9) as the sole accent color in co-branded materials
• Pair Geist Sans (headings) with Geist Mono (code/data) as shown in the typography section
• Refer to our product as a "brand monitoring platform" not a "rank checker" or "SEO tool"

• Don't abbreviate the brand name to "BW" or spell it "Brand Watch" (two words) or "Brandwatch" (unaffiliated company)
• Don't stretch, rotate, recolor, or add drop shadows to the logo
• Don't place the logo on busy photography or low-contrast backgrounds
• Don't use the brand assets to imply an endorsement or partnership without written permission
• Don't use fonts other than Geist Sans and Geist Mono in brand materials
• Don't reproduce our screenshots or dashboard UI in press materials without prior approval