BrandWatch Docs
Everything you need to set up brand monitoring, understand your data, and integrate with your stack.
Getting Started
Set up your first brand monitor in minutes. No credit card required for the 14-day trial.
Join the waitlist →Add Brand Workspace
Brand Name
Create your account
Sign in with your work email and open the private dashboard where brands, scans, competitor review, and monitors are managed.
Add your first brand
Use the Operating brands panel in the Scan tab to add the brand name and optional domain or industry context for the workspace.
Run your first scan
Enter a target keyword, choose a location, add an alert email if needed, and run analysis to generate the first brand intelligence snapshot.
Set your target location
Specify the city, state, or country where your customers search so the scan reflects the market that matters to the brand.
Turn on recurring monitoring
Open the Monitor tab to create daily or weekly monitors for the keyword sets you want BrandWatch to refresh automatically.
Core Concepts
Understand the building blocks of BrandWatch before diving into reports and integrations.
API Reference →Brand: Nike — Weekly Scan
best running shoes NYC
Nike store near me
sneaker shop Manhattan
Improvement recommendations:
Brand Workspace
A brand record with optional domain and industry context that anchors scans, advisor briefs, competitor tracking, and monitors to the same business surface.
Scan Intervals
Recurring monitors currently run on daily or weekly cadences. Manual scans can be triggered from the dashboard whenever you need a fresh snapshot.
Location Targeting
Scans are localized to a specific city, region, or country so you see the same results your local customers see — not a generic national average.
Rank Report
A timestamped scan result containing search findings, competitive context, and recommended actions. Recent runs are available in history and trend views.
Action Items
AI-generated recommendations derived from your rank data, competitor movements, and industry benchmarks. Each item includes an effort score and expected impact.
Alerts
Email notifications sent after scheduled monitor runs using the destination configured for that monitor.
Get early access to the full platform
Full API access, brand monitoring, and AI-powered insights. Join the waitlist for a guided onboarding with our team.