Define the audit matrix
Build a simple grid of markets, query groups, current ranking URL, competitors, and recommended next action. This keeps the audit focused on decisions.
Score market urgency
Urgency should combine business value, ranking distance, competitor strength, and fix complexity. A market with rank 11 and a weak competitor page may be more attractive than a market where the brand is invisible.
| Score input | High-priority sign |
|---|---|
| Revenue value | Market is active or strategic |
| Rank distance | Position 6-20 for high-intent terms |
| Fix complexity | Existing page can be improved quickly |
Close the loop after changes
Rescan after updates and record what changed. The audit becomes far more valuable when it teaches the team which actions actually move rank in each market.