Add the brand and context
Use the real public brand name, primary domain, and market context. Context matters because the advisor can separate a generic SEO suggestion from a recommendation tied to your actual business.
Choose a starter cadence
Weekly is the best default for most early monitors. Move to daily when the query is volatile, tied to a launch, or watched closely by leadership.
- Weekly for stable core terms.
- Daily for competitive launches.
- Monthly for broad reputation checks.
Read the first report
Look for the query, location, rank position, competitors, and recommended action. The goal is not to admire the dashboard. The goal is to decide what change happens before the next scan.